Think Win Win

To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others. – Tony Robbins

Stephen Covey has written a great classic, called The 7 Habits of Highly Effective People.

In his book, the fourth habit is Think Win/Win.

Everyone has their own goals and interests. These are different for each person.

Therefore, whenever we interact with other people, there will be a conflict of interest. Especially when it’s a negotiation.

There are a few outcomes from this interaction – Win/Lose, Lose/Win, Lose/Lose, or Win/Win.

Win/Lose is a selfish mindset. We aim to meet our goals without considering the impact on other people. We may win in this deal, but others would wise up to not interact with us in the future, just as the proverbial burning the bridge.

Lose/Win is an attitude of giving in to others. We may think of ourselves as selfless, but this is just a coward way of interaction. This would only give others the opportunity to step on our head and disrespect us.

Lose/Lose is an act of ego. It is based on the attitude of if I were to lose, you would come down with me. An outcome that would bring a loss to everyone involved, all because of ego standing in the way.

Win/Win is the attitude of seeing things ideally. We may have conflicting interests, but we are willing to go the extra miles so that we can each achieve our goals. To think out of the box, so that the goals are not mutually exclusive. It’s about thinking through our options and considering the best alternatives for both short- and long-term.

How differently would you view your interactions?

Be wise enough to consider all the options.

Be kind enough to think Win/Win.

Be strong enough to walk away if can’t.

Be smart enough to think long-term.

How would you communicate today?



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